Marks and Spencer (M&S) has welcomed Estée Lauder Fragrance as it continues to bolster its beauty offering.
Estée Lauder Fragrance is the latest brand to join M&S as part of the wider ‘Brands at M&S’ strategy and will bring the total number of third-party beauty brands available on its website to 47.
From next month, over 30 of the beauty brand’s fragrances will be available on M&S.com for free next-day delivery or click & collect to over 700 locations, as well as selected stores across the UK.
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According to the omnichannel retailer, by welcoming a “dynamic, market-leading third-party partner” it is complementing its own brand beauty offer, “inspiring loyalty and repeat purchases, whilst driving new customers to M&S as it continues to build market share in the category.”
As a result of the new signing, third-party brands now represent over 40% of total sales in M&S Beauty, the company revealed.
“At M&S, we’re committed to becoming the trusted editor in beauty for our customers. We’re continuing to innovate with our leading own brands and introducing third-party partners who complement and complete our offer,” M&S director of home, furniture and beauty, Heidi Woodhouse said.
“Following the success of Clinique last year, part of the Estée Lauder group, we’re delighted to welcome Estée Lauder Fragrance; with our shared synergy in values, the partnership will support us to grow our relevance in the fragrance category where we know brand credibility is important.”
Estée Lauder vice president and general manager, Luke Evans added: “This is such an exciting partnership for Estée Lauder, to be entering into one of the UK’s most trusted high street stores which is fast becoming the destination for beauty.
“We are thrilled to be able to offer M&S consumers the opportunity to shop Estée Lauder’s most iconic fragrances, both in-store and online. We want to make our fragrances accessible and for our carefully curated edit of fragrances to offer customers the opportunity to discover and re-discover scents to gift or self-gift, all year round.”
Estée Lauder features as a case study in the 2023 Global Luxury Sector Report, which features nine company profiles including Rolex, FarFetch, LVMH, and Swatch Group