Marks & Spencer’s homewares and fashion website will sell Sosandar clothing as it expands its range online. The plans are part of M&S’ plan to add third-party brands to its ranges both in-store and online as part of its Never the Same Again transformation programme launched in response to the Covid-19 pandemic.
Sosander said today it has agreed to sell via the M&S website. It already sells via John Lewis and Next. M&S will sell a curated collection of its styles as it looks to attract more customers to its website. It has previously said it will sell Joules, Phase Eight, Hobbs and Seasalt in its physical stores – once lockdown lifts – and online.
Neil Harrison, director of brands at M&S, says: “As part of our Never the Same Again programme, we’re pleased to be introducing new brands like Sosandar, giving our customers more reasons to shop online at M&S.com and turbocharging our online business.”
He adds: “Sosandar shares our commitment to quality and stylish clothing which we know our customers love and we’re looking forward to hearing feedback on the launch collection.”
Ali Hall and Julie Lavington, co-chief executives at Sosandar, say: “We are delighted to secure a new partnership with another renowned British retailer, Marks & Spencer, to sell our womenswear collections. This is a strong endorsement of the appeal and quality of our clothing and our growing customer base. We have worked closely with M&S to curate a stunning launch collection and we are confident that our products will resonate well with the extensive M&S customer base. We are delighted to be working together and are excited to see a positive outcome for both our businesses.
“Following on from the recent success of our partnerships with John Lewis and Next, we are thrilled that another highly respected UK retailer has invited us to stock our product on their website. This milestone agreement demonstrates the ever-growing strong appeal of our offering to our target market and the potential Sosandar has to expand through third party brands.”
The latest news of M&S’ expansion of its online range comes soon after it was revealed that the high street and multichannel retailer is to cut the size of its Oxford Street flagship store as it reflects the way that retailing has shifted online under the pressures of Covid-19.