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M&S becomes first major UK retail brand to incorporate Passbook into its app with MyOffers iOS feature

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Marks & Spencer has added My Offers, a new feature on its iPhone app, which provides customers with exclusive personalised deals, the latest promotions and a dedicated hub to host vouchers that can be redeemed both in store and online to its iPhone app.

My Offers will compile deals sent to a customer by email, direct mail or text – allowing registered users to access all of their offers in a single location. These offers can be saved directly into Apple’s Passbook – so customers can quickly and easily add M&S offers alongside other discounts, deals and tickets they have stored on their mobile.

Customers will receive an alert when new deals arrive and a reminder when an offer is about to expire. The new app update also enables customers to share selected deals with friends and family via social media.

Kyle McGinn, Head of Digital and New Channels at M&S explains: “Customers have told us they sometimes miss out on deals because they’ve left a voucher at home or forgotten to use it in time. The new My Offers feature on our app means you’ve got all of your deals in your pocket – ready to use wherever and whenever you want to. It allows us to offer customers more personalised deals that better reflect their shopping preferences.”

The latest app update includes a number of other new features including one click purchase at the checkout, improved navigation and search functionality.

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