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M&S reports 8% rise in online sales

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Marks & Spencer today reported an 8.2% rise in online sales in the fourth quarter of its financial year.

The ecommerce boost, accompanied by a rise in customer satisfaction, came as overall sales rose by 4% but like-for-like sales, which strips out the effect of store openings and closures, stayed flat in the 13 weeks to March 26. Online, the company improved website speed, navigation and ran fewer online-only promotions. This, it said, gave customers “a more consistent shopping experience across our channels.”

Clothing and home sales were down by 1.9% in total, and by 2.7% on a like-for-like basis, though the food-to-homewares retailer, a Leading retailer in IRUK Top500 research, said that it had made some headway in reducing promotional discounts.

Chief executive Steve Rowe said his priority would be to turn around the clothing and home business by improving the customer offer.

He said: “Our food business once again outperformed the market by c.3.5% pts. Although the sales decline in Clothing and Home was lower than last quarter, our performance remains unsatisfactory and there is still more we need to do.”

He added: “I am very proud and privileged to be leading M&S. We are focused on getting even closer to our customers and putting them at the heart of everything we do.”

Offline, the company opened 80 new stories in its latest financial year, and grew its share of the market to 4.3%.

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