With connected TV (CTV) audiences continuing to grow, beauty brand Clarins is dipping its toe in new marketing waters rolling out a campaign that links print, digital and TV as never before.
Running across BVOD, digital display, search and social, as well as traditional print, this latest campaign for Clarins’ iconic Double Serum skincare range is handled by media agency Spark Foundry, part of Publicis Media, and the first for the brand to be delivered via ‘PMX Lift’.
Launched earlier this year, ‘PMX Lift’ combines the scale and expertise of Publicis Media with Epsilon’s data and tech to offer cross-channel video planning, activation and measurement for brands.
Lorraine Barnett, Marketing Director at Clarins explains: “Our iconic Double Serum is not only our best-seller but Europe’s most popular premium serum, a position we are determined to defend in an ever-competitive market. This campaign uses the right blend of both traditional and more innovative approaches to ensure Double Serum is seen in premium environments by both new and existing customers.”
Liz Ragoo, Managing Partner at Spark Foundry adds: “It’s great to see Clarins branching into new mediums such as Connected TV to reach these audiences. The CTV landscape is the perfect environment to drive high impact, reach and frequency, and ultimately growth for the brand.
“For the first time, Clarins is able to leverage first party data to precisely target their audience of Women 35+ with an interest in beauty across CTV – this ground-breaking initiative is driving even more refined targeting efficiency and significantly greater reach.”