Boots fast tracks expansion into new health and wellness trends with marketplace

Boots: expanding its range through marketplace (Image: Boots 20220901 Copyright James Robinson)

UK health and beauty retailer Boots is set to launch its own marketplace selling third-party brands online as it expands the reach of its health and wellness offering.

Due to launch in Spring 2023 the Boots Marketplace will allow brands of any size to list their products on Boots.com – and get in front of potentially millions of customers – while allowing Boots to more rapidly expand the diversity of products and ranges it can offer an ever-more fickle consumer base.

Powered by Mirakl, customers will still enjoy a single checkout for mixed baskets and access to all of the benefits of shopping with Boots – including Boots Advantage Card points.  New and emerging brands will benefit from Boots’ reputation as one of the most trusted and respected brands in the UK, and the potential for future store listings. 

Paula Bobbett, Chief Digital Officer at Boots, says: “Marketplace is the exciting next step in our digital transformation programme. We’re approaching this new opportunity for Boots with a deep understanding of our customers and the health, beauty and wellness products that they want to buy, and helps us to work with new smaller and entrepreneurial brands. Marketplace will allow us to build on the strength of our existing business to offer an even bigger range of choice for consumers and be the first to market with emerging brands and new products.”

Since 2020, Boots has launched around 70 new and cult beauty brands, including Elemis, which landed in 10 stores and on boots.com last week, as well as smaller up and coming brands. Marketplace will give customers access to even more brands and products and give suppliers of all sizes an opportunity to reach Boots customers.

Sophie Marchessou, Executive Vice President, Customer Success, Mirakl, adds: “Boots is a heritage brand loved and trusted by British consumers, and in launching its new marketplace it is delivering on its promise to deliver customers more of the products they want, from a carefully curated selection of third-party suppliers that meet the company’s extremely high-quality standards. As Mirakl continues to power the marketplaces of some of the UK’s biggest brands, we are delighted to be working with Boots, a champion of British retail.”

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