Knowledge about location has always been crucial to the ecommerce experience since, any successful online customer transaction relies on getting the product to the right person, in the right place, at the right time.
The use of location data, with tools such as address look-up and verification, can help ease customer friction when checking out, increase accuracy around delivery, ensure a good customer experience is provided and encourage loyalty.
In this white paper, produced in partnership with Loqate, we explore the opportunities offered by location data and more enhanced location data intelligence, as well as the benefits these can bring both for retailers and their customers.
Included in this whitepaper:
- How increased intelligence in delivery will enable retailers to gain greater insight and experience in order to meet the ever-changing customer expectations
- Understanding the value of location intelligence: Location is key to the future of retail – location of the customer, location of the stock and location of stores or collection points
- The business case to implement enhanced location intelligence
- Featuring case studies from retailers such as; Bloom & Wild, Schuh and Hush on the importance of location intelligence to ensure a good customer experience
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