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Missguided gets Sorted for international returns


Fashion retailer Missguided, which predicts it will ship 9.3 million parcels this year, has appointed Sorted to manage its international returns experience.
Missguided has integrated the SortedPRO (formerly Electio) platform into its own warehouse operations to improve the returns process in France, Spain, Poland, Germany, with the USA and Australia to follow.

The software, which will be live across approximately 20% of Missguided’s overall outbound traffic, provides the retailer with access to a number of return carrier partners while also providing a wealth of data in the advanced analytics suite. As a result, the retailer’s operations teams can now manage returns demand easily at their distribution centre, as well as being able to quickly amend carriers and services as the business expands and launches in new territories.

Brett Young, Missguided operations director, said: “We can now control our return partners across key international markets, making rapid changes to our carriers, as well as having clear visibility of parcels when they are in-flight,” he said.

Young said the technology had simplified the management of the company’s returns process and enabled measurement of the returns process.

Lush, Arsenal FC and Love Crafts are also new companies on the Sorted platform in the last quarter. The company rebranded from the MPD Group in May.

Andrew Hill, Sorted sales director, said: “We create disruptive delivery tech that makes crucial connections between the key delivery players – customers, carriers and retailers. The UK is facing a growing delivery experience gap, as consumer expectations of what should be possible reach an all-time high. Our technology is helping to fill this gap, by allowing retailers to keep up with demand and give the customer the control they crave.”

Image credit: Missguided

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