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Missguided revamps payments from its app in a bid to increase its sales lead

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Missguided is enhancing its app by making it a key and simple way to pay – using pay later technology.

Working in partnership with Klarna, Poq and Stripe, Missguided no allows customers to order clothes from its app and pay for them 30 days later using Klarna’s Pay Later product, with no interest or fees. Fashion-lovers can then make sure that the colour, style and fit, works for them, without having to part with any money up front.

The combination of Stripe’s technical infrastructure, Poq’s proven success in app commerce, along with Klarna’s payment products is aimed at ensuring that Missguided can differentiate itself by delivering a best in class payments experience which ensures shoppers can choose flexible payment options, shop safely and securely, and enjoy a market-leading app experience.

Jonathan Wall, Chief Digital Officer at Missguided explains: “Our customers drive everything we do, so it makes sense that we make sure they have the best experience when shopping with us. I want Missguided shoppers to feel excited when they open our app, and making the latest lines and limited editions more accessible through Pay later is part of that mission. Klarna shares our vision when it comes to innovation, and our desire to make life simple, quick and worry-free for our shoppers. Bringing Klarna’s experience together with our existing partners meant we got the best of both worlds, and we can’t wait for our customers to start enjoying flexible payments.”

Missguided, established in 2009, has always pushed to achieve the best possible experience for its customers. Having developed unprecedented demand in the short period since launch, the app alone now accounts for over 30% of mobile orders at Missguided. In addition, the brand’s high profile partnerships with programmes like ‘Love Island’ have helped drive its reputation as a retail titan.

Luke Griffiths, General Manager at Klarna UK, adds: “They say two heads are better than one, but in our case, three was the magic number. Collaborating with Stripe and Poq meant access to some of the greatest expertise in the payments industry and enabled us to create a unique product, truly tailored to Missguided and their customers. Fearless when it comes to progress, it’s just one of the reasons Missguided have achieved the success they have today. Our Pay later product will give its customers more flexibility, allowing them to try before they buy — and that’s a trend we’re seeing become more in-demand with online-first retailers.”

Iain McDougall, UK Country Manager at Stripe, says: “This partnership bridges the gap between consumer expectations of seamless mobile payments and the complexity of building a first-class mobile checkout. For tech-forward retailers today like Missguided who want to maximise mobile conversion, adding a new payment method like Klarna shouldn’t be reworking your fund flow, but a checkbox. Stripe is radically reducing the complexity of tailoring payment experiences so customers, no matter what device they’re using or where they’re buying from, can check out quickly in a way that suits them.”

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