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Mobile and cross-channel: Ian Jindal interviews Georges Berzgal

Mobile and cross-channel: Ian Jindal interviews Georges Berzgal

Mobile and cross-channel: Ian Jindal interviews Georges Berzgal

At InternetRetailing Expo, Editor-in-Chief Ian Jindal and Georges Berzgal of Bronto traded views on the contentious Mobile and Cross-channel report, which ranks UK retailers’ app, mobile site and multichannel performance.

Highlights: Jindal gives plaudits to an ‘Elite’ retailer who ‘sweated every little detail and it added up bit by bit’, while Berzgal looks forward to the IRUK Top500 showing ‘movement’ over time, as the top performers year-on-year change – what strategies are paying off?

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