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Mobile Fun launches mobile site

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Mobile Fun has launched a new mobile site to cater for the 30% of visitors who come to the site from smartphones. It predicts that online sales will be matched by sales through phones and tablet computers within two years.

The Birmingham seller of mobile phone and tablet accessories says the new site is optimized for touchscreen, with fast loading times and simplified content.

Mohammed Hussain, managing director of Mobile Fun, said: “Mobile traffic has been growing steadily over the last 18 months. With close to 30% of traffic generated on smartphones, we see our new optimized mobile site as a way to increase conversions.

“We predict that mobile and tablet sales will match online sales within the next two years, so the launch of an integrated mobile platform will enhance customer experience and drive further growth.”

The site was developed in-house over three months in work, led by Mobile Fun UK head Alex Ashman.

He said: “To ensure a successful launch, the team has tapped into analytics to monitor conversion rate changes, carried out user testing and gathered customer feedback across the site. We have tailored the mobile user experience to make browsing and buying simple and intuitive – and customer feedback reflects this improvement; it’s as easy to complete a purchase on a smartphone or tablet as it is on a desktop.”

The new site is at while new international mobile sites are expected over the next six months.

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