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Mobile is the strategy as Spreadshirt sees 40% growth in global orders via smartphone

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Spreadshirt, the novelty t-shirt platform, says it has “skyrocketing mobile traffic and sales numbers”. Spreadshirt experienced more than 40% growth in smartphone orders in 2016 compared to 2015. This increase reinforces the company’s plans to continue their steep investments in their mobile strategy and broaden the focus on enhancing and developing new mobile tools.

Spreadshirt CEO Phil Rooke explains: “There is no mobile-first strategy – mobile is the strategy.” He continues: “We know that half of Spreadshirt website visitors come from smartphones or tablets, and we see strong mobile sales growth in the UK, Europe and the USA. Our investments in improving our mobile experience have been affirmed and it strengthens our commitment to make this a top priority in 2017 as well”.

Globally, Spreadshirt has experienced a record 34% of orders placed via mobile devices. 21% of online orders via a smartphone, 8% via tablet and share of orders via smartphone alone up 73% year-on-year. Share of visits via mobile device up by 47% and more than 2.5 million visits were made via phone and tablet.

In recognition of the importance of the mobile experience for selling partners, Spreadshirt has created unique tools specifically designed to help them drive sales and to improve the shopping experience for customers.

Partner App is a mobile app for Spreadshirt sellers to experience a real-time, effortless overview of selling activity. The app helps drive sales by allowing the user to review details about orders, monitor sales statistics, and receive push notifications about new Spreadshirt products and promotions.

Partner Area is a mobile-friendly command center where sellers can manage their ideas and shops and publish new designs and products internationally in just the click of a button.

The company has also developed a unified user experience – Ongoing investments, platform optimisations and simplifications have provided a more consistent experience for both consumers and partners. All are offered the same features and services; regardless of browser or device used to shop or visit.

The Spreadshirt grand plan in 2017 is to challenge for market leadership in the USA, grow the partner business globally and strengthen its position in the UK & Europe. This supports the company’s mission to become a $1B entity publishing any idea on anything in under 60 seconds. A best in class mobile strategy is a key component to eclipsing the competition.

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