Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Themes > Mobile

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Amazon adds iOS-based live streaming to boost retailers – and take on Facebook Live

Linked InTwitterFacebookeCard
Amazon Live: channelling the magic of old-style TV selling – and taking on Facebook
Amazon Live: channelling the magic of old-style TV selling – and taking on Facebook
Sharelines

Amazon channels TV shopping channels with launch on Amazon Live to allow retailers and brands to broadcast videos about products

Amazon is allowing brands and retailers on its site to live stream product demos and sales pitches in a new service using nothing more than a smartphone.

 

Reminiscent of TV shopping channels, Amazon Live sits on the retailer or brand’s product details page and on the Amazon Live home page and allows live interaction between viewers and the retailer while the ‘broadcast’ is in progress.

 

Each broadcast is then also archived for future use by shoppers.

 

While the Live Stream is in progress, shoppers can talk to the retailer or brand – and indeed with other shoppers – using live chat and the products being featured in the Live Stream are available to buy along the side of the video player.

 

Live Steam isn’t available to all, however, being only available to Professional Sellers on Amazon’s Brand Registry and isn’t currently open to retailers in China and Hong Kong.

 

If you qualify, then it relatively is easy to set up, working off a simple iOS app. The brand or retailer downloads the Creator Apple app, which then allows the stream to filmed and streamed from an iPhone or, using a live stream encoder, a professional camera can be used.

 

The services is the first fruits of Amazon’s acquisition of live streaming gaming platform Twitch back in 2014. The move comes the same week as LinkedIn also launches a Live video streaming service – called, of course, LinkedIn Live – to allow businesses to share thought-leadership and promotional videos.

 

While Amazon’s efforts mirror more TV shopping channels, both it and LinkedIn’s Live streaming services are both a response to Facebook Live, which until now was the only platform offering such widespread video streaming to retailers on a marketplace-like platform.

 

Image: Amazon

Linked InTwitterFacebookeCard

The InternetRetailing Newsletter

A curated update containing news analysis, reports, podcasts and opinion - completely free and delivered three times weekly

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter