ao link
Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Themes > Mobile

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Cadbury launches Google-map powered Worldwide Hide virtual Easter Egg hunt

Linked InTwitterFacebookeCard
Its behind you: Egg hiding goes global (Image: Cadbury)
Its behind you: Egg hiding goes global (Image: Cadbury)
Sharelines

Cadbury uses Google maps tie up to let people hide easter eggs for loved ones from today

As Easter approaches, chocolate company Cadbury has launched ‘Cadbury Worldwide Hide’ – a virtual Easter egg hiding experience where consumers can hide an Easter egg anywhere in the world for someone they love.

 

Using Google Maps Street View, the hider can hide an easter egg anywhere in the world and then share a personalised clue with a loved one to help them find their egg. The recipient will then be sent the clues to help them find the virtual Easter Egg.

 

The hider has two options; to either purchase one of four Cadbury Easter Eggs from our special Cadbury Worldwide Hide range that their seeker will physically receive once they’ve found the egg online or they can choose to simply hide a virtual Easter egg for free for a loved one to find.

Working with VCCP’s Customer Experience (CX) team to build the Cadbury Worldwide Hide platform, the team mapped each point of the user journey. The CX team integrated several platforms across CRM, e-commerce and fulfilment in order to design a seamless end-to-end journey.

 

Using cutting edge technology, including the latest scalable cloud technology, VCCP built an experience that will immerse the public in the Easter spirit.

 

The campaign will span TV, VOD, social, digital, OOH, PR, in-store and online and goes live in the UK & Ireland from Tuesday 9th March.

Linked InTwitterFacebookeCard

The InternetRetailing Newsletter

A curated update containing news analysis, reports, podcasts and opinion - completely free and delivered three times weekly

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter