Mobile takes 10% of total European e-commerce this Christmas as cross border booms
Ahead of Internet Retailing Expo at the NEC on 26-27 March
, research shows that this Christmas across Europe mobile payments accounted for an average of 10% of e-commerce transactions, with the UK and Netherlands seeing 19 and 16% respectively of e-commerce payments being made over mobile.
According to the research by Ogone, a pan-European payments company, transactions on tablets doubled to 9% of online shopping spends, while the use of smartphones increased by 50%.
Across Europe, online transactions grew by 37% this yuletide, with16 December being the busiest online shopping day in France, Belgium, The Netherlands and the US, while the peak occurred on 4 December in the UK and 9 December in Germany.
The study also found our that surprisingly high levels of online sales were crossed border, with more than 25% of Belgium's e-commerce transactions over the festive period coming from sales in other markets, notably France. The Netherlands generated the majority of non-domestic transactions (14%) from Belgian based consumers and French and English consumer spending over the period tended to take place with their own domestic merchants, 85% and 86% respectively. In Germany, almost 50% of online transactions were from non-domestic sales
"With the evolution of the markets, increasing consumer trust, widespread technology penetration and confidence in purchasing from cross border suppliers, the term "e-commerce" will become redundant. It will shortly be so deeply rooted in peoples purchasing habits, that we will simply consider it as one of the channels of commerce in general,” explains Jurgen Verstraete, Managing Director at Ogone.