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IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

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Park Resorts launches the UK’s first holiday park operator mobile site

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Park Resorts launches the UK’s first holiday park operator mobile site
Park Resorts launches the UK’s first holiday park operator mobile site
Park Resorts, one of the UK’s leading holiday park operators, has launched a new mobile booking site, meaning booking a family get away has never been simpler! The site is all about convenience and busy parents can now book UK family holidays on the move.

The mobile site is an industry first and rather than just being a simplified version of Park Resorts’ normal site, it has been created as light as possible enabling it to load quicker on a mobile phone than a conventional website. The site is fully transactional therefore, customers can take just minutes out of their day to browse, and crucially book and pay for, a family get away from their phones.

In addition, camping and touring customers can utilise the site to locate pitches while already on holiday as the site will land users on different pages based on their physical geographic location if required. The site is also easier to use with touch interfaces as the buttons are larger than on the main site.

“We wanted to offer our visitors the ultimate in booking convenience and our continual quest for industry innovation meant this mobile site was a natural step for us. It is the first phase of our mobile strategy,” says Caroline Doyle, Marketing Manager, Ebusiness at Park Resorts. “The site works in a slightly different way to the normal website, as the main idea is to search and book your holiday quickly and conveniently on the move, yet it still uses the same secure payment gateway as park-resorts.com so customers can book via the site too. The mobile touch interface also offers ease of use.”

This innovative mobile site is going to bring simplicity to the summer! If finding the time to take a holiday is hectic, finding the time to book it can prove equally as challenging; the mobile site will help holidaymakers choose the park that’s perfect for them in record time.

Park Resorts, offers caravan holidays across 39 holiday parks in the UK, including Essex, Yorkshire, Kent, Sussex and Scotland. Whether you are a family, couple or large group of friends, Park Resorts has the right caravan for you. Accommodation is available to suit all age groups and price limits, from bronze, silver and gold, with a real emphasis on catering for the family.
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