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Ted Baker turns to AI-powered Facebook Chatbot to help customers discover more about new Autumn/Winter collections

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Ted Baker joins a growing throng of brands looking to use mobile to offer personal customer service
Ted Baker joins a growing throng of brands looking to use mobile to offer personal customer service

Ted Baker has rolled out Seemore, an AI-based chatbot for Facebook to offer virtual assistant experience to customers

Ted Baker has launched ‘Seemore’, a unique virtual assistant through its UK Facebook Community.


Seemore is designed to showcase Ted Baker’s AW18 range in a new and engaging way for customers as well as helping them with their most common enquires.


By harnessing the latest machine learning technology Seemore constantly evolves and gets better with every customer conversation it has. As well as getting more and more accurate over time, Seemore allows customers to track their order statuses in real-time and has also been integrated into Ted Baker’s customer service ticketing system


Craig Smith, Digital Commerce Director at Ted Baker, says: “Digital technologies continue to change the way we live, work and shop. They provide massive opportunities for us to allow better discovery and drive efficiencies by deflecting the most common enquires & questions away for our customer services team. At Ted Baker, we like to innovate and be bold to create new ways for customers to engage with us. We are really excited to be working with Puzzle on the Seemore Bot and we hope to see this grow over the coming months


Dan Beasley, Founder, Puzzle London, the social and media marketing agency that powers the service adds: “We want to push the boundaries of AI and integrated intelligent services to deliver tangible results for the retail sector. Our purpose as a business is to solve challenges for our partners and we’re delighted to launch Seemore with Ted Baker and excited to see where it takes us.”


The move reflects a growing trend for turning to mobile as a way of delivering a personal shopping and concierge-like experience. Earlier this week Italian fashion house Rinascente extended its WhatsApp-based mobile shopping service On Demand to WeChat to target its growing number of Chinese customers.


Luxury and affordable luxury brands such as Ted Baker and Rinascente are leading a move to leverage technology – especially mobile – to help attract younger shoppers. The move is particularly popular in China with its burgeoning and relatively young, affluent middle class, but it is being seen here in the UK increasingly too as these brands and retailers look to add the online experience to their in-store shopping and vice versa.


Image: Ted Baker/Puzzle

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