Tesco has introduced the Tesco Wine Finder, an iPhone app that makes it easy to purchase wine by simply snapping an image of the label on the bottle.
The Tesco Wine Finder is powered by a visual search engine developed by Cortexica. After taking a picture of the wine bottle's label with their iPhone, users are instantly sent to a page providing detailed information about the drink. They can then read reviews, purchase the wine and look for similar wines.
The Tesco Wine Finder also includes a wine search function that lets users discover suitable wines based on the type, the kind of food they want to drink it with, the country of origin and price.
Cortexica has produced a video showing how the app works:
The app is available free of charge from the iPhone app store.