British luxury shirt maker Thomas Pink is bringing the latest interactive in-store technology to its new Terminal 2 store in Heathrow Airport. The tech will allow customers to have access to a range of online services while in the store.
Working with Red Ant, the company has built a multi-platform software solution based on HTML5 to run on a Microsoft Surface interactive table, which maximises touch components and delivers an enhanced customer experience.
Store visitors using the table will have access to ‘Personally Pink’, a made-to-order shirt service, which allows customers to design their own shirt, with the choice of a wide range of fabrics, fits, collar and cuff styles and finished off with personal touches including monogramming and collar bone engraving.
It will also let customers in the store access Pink TV, a channel dedicated to showing all the latest brand videos, a global guide lookbook, map, store and weather information, Flipbook brand brochures and Thomas Pink’s Facebook and Twitter feeds, as well as QR code integration and promotion of their latest campaigns.]
Thomas Pink’s Head of E-Commerce Chaten Uberoi says: “Thomas Pink has always taken pride in our commitment to first-class service – we have a long history of delivering the best quality products with meticulous attention to the needs of our customers. Working with Red Ant to install the latest interactive technology in our new T2 store has allowed us to continue this tradition, with a clear focus on the customer as well as the future of our in-store operations.”
Red Ant’s CEO Dan Mortimer adds: “Smart use of in-store retail technology which offers a customer-focused, personalised approach has the power to transform the way visitors shop at Thomas Pink’s T2 store. They get a superior, technically-enabled shopping experience which gives them control and encourages them to buy – it’s a step forward for retailers who want to offer a truly outstanding customer experience.”