Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Themes > Mobile

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

UK retailers’ mobile app sales increase by 40% over 2014 Christmas shopping period

Linked InTwitterFacebookeCard
UK retailers’ mobile app sales increase by 40% over 2014 Christmas shopping period
UK retailers’ mobile app sales increase by 40% over 2014 Christmas shopping period
iPhone, Android and iPad retail app transactions between 21st of November 2014 and the 4th of January 2015 were up 40% on the same period last year, as shoppers increasingly became mobile.


So reveals figures from NN4M, a leading Edinburgh-based mobile apps specialist that works with some of the biggest retailers in the UK including River Island , Debenhams and Mothercare .

Delving deeper into their figures, NN4M saw a 250% increase in Android app sales and a 37% increase in iPhone app sales over the same shopping period. When comparing sales overall for 2014 compared to 2013, NN4M found that Android showed by far the strongest growth with a 206% increase in like-for-like sales, while iPhone grew by 67% and iPad grew by 58%.

“While many retailers have reported overall sales dips compared to 2013, we’re thrilled to see a significant increase in native mobile app sales through the Christmas shopping period,” said Carolyn Burnett, CEO of NN4M. “We expect 2015 Christmas sales to be even more mobile-driven.”

These statistics correspond with industry data from Flurry and ComScore that shows more purchases were made using smartphones over the Christmas shopping period than ever before.
Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter