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Mobile visits grow strongly as Zalando posts fast first-quarter sales growth

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More than three-quarters of Zalando shoppers visited its websites using mobile devices in the first three months of this year.

The international fashion pureplay said that 76.6% of customers visited it via mobile in the first quarter of its financial year. That’s a rise of 7.8 percentage points from 68.8% a year earlier.

Order numbers (+27.8%, to 25.4m) rose faster than customer numbers (+16.7%, to 23.9m), with each customer making an average of four orders over the last year, although average basket sizes fell by 4.4% to €60.3, from €63 a year earlier. 

The update came as the retailer today reported group revenues of €1.2bn (£1.7bn) in the first quarter of its financial year – 22% up on the same time last year. Sales in its key Fashion Store category came in at €1.1bn (£1bn), 20.4% up on last time. Zalando reported a €15m (£13.2m) loss at net income level, down from a profit of €5.1m (£4.5m) a year earlier.

Rubin Ritter, co-chief executive at the retailer, said: “Growth is our top priority and that’s exactly what we have focused on in the first quarter, despite a challenging fashion market environment. A delayed start of the spring/summer season put pressure on the industry. However, we have our eyes firmly set on our growth targets.”

During the quarter, Zalando launched into the beauty category for the first time, in its domestic German market. At launch, it offered more than 4,000 products from 130 different brands, with an initial focus on cosmetics and skincare for women.

“Beauty is the first category we launched in four years and we’re off to a promising start,” said Ritter. “We see a great opportunity to complement our assortment and strengthen our position as a one-stop destination for fashion and lifestyle.”

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