Following trials, John Lewis & Partners is set to roll out 3D visualisation for all Home Design Appointments. The new technology will be used by Home Design Stylists to showcase their interior design work to customers.
The technology is used to help customers with what is often the hardest part of shopping for new home products, deciding what they will look like in the room, and understanding the physical layout and size of their space.
Customers attending either an in-store or virtual appointment will be able to recreate their rooms digitally with the same room dimensions, doors, and windows in a realistic 2D or 3D image. The designs will include John Lewis products, bringing to life their interior ideas. They will also be able to change the color of the walls and floors to create a complete look.
After the appointment, customers will be emailed a floor plan, a 3D visualisation of the space created for them with shoppable links, and at least one photograph-like 3D render that captures the virtual space from a specific perspective.
Karen Reeves, Advisory Services Trading Manager explains: “This technology was successfully trialed last year, with great feedback from customers and partners alike. We are thrilled to be bringing this experience to our customers on the high street as part of our free Home Design appointments, allowing customers to fully immerse themselves in their designs and get excited about their future home improvements.”
She adds:“By using the tool, we have found customers can confidently explore options that they may not have considered before and understand better how their room will come together.”
The technology has been developed by the US-based, design and visualisation company Marxent. Beck Besecker, Marxent’s CEO and Co-Founder says: “John Lewis has a long history of innovation and we’re proud to be part of that story. This investment in Marxent’s 3D Cloud positions John Lewis to bring inspiration and visualisation to every point in the customer journey.”
The new Home Design visualization experience will be available in all John Lewis & Partners Home Design Services appointments from January 2021.