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Moonpig expects customers will continue to buy online post-pandemic – and expands capacity

Moonpig sells cards and gifts online – and via its mobile app. Screenshot of

Moonpig sells cards and gifts online – and via its mobile app. Screenshot of

Moonpig says its customers continue to buy its online cards and gifts more often than before the pandemic – leading it to believe there’s been a permanent shift to shoppers making more of their retail purchases online. It is now expanding its operational capacity in response to changing customer behaviour.

The retailer says in a trading statement today that it now expects to report revenue of about £300m in the year to April 30 2022, reflecting the impact of Covid-19 on customer behaviour in late December and January. FinnCap says the consensus was previously £270m-£285m. Moonpig says its expectations for underlying revenue in the year remain unchanged at about £265m.

The change to behaviour came as the Omicron variant emerged in the UK over Christmas. Since then, Moonpig says that February and March trading has reinforced its expectations that its shoppers would continue to buy from it online more often than they did before the pandemic.

Nickyl Raithatha, chief executive of Moonpig, says: “Today’s update reflects continued strong trading performance post-lockdowns, including a very successful UK Mothers’ Day, and we remain confident in the outlook for the year ahead. Moonpig Group has delivered a permanent step change in scale over the past two years, with a larger customer base displaying higher loyalty than pre-pandemic. The long-term opportunity remains vast, and we have never been in a better position to deliver against Moonpig Group’s strategy to become the ultimate gifting companion.”

The retailer says it will continue to invest both in its technology platform and operations network to boost capacity in light of this shift in behaviour.

Moonpig sells in both the UK and in the Netherlands, where it trades under the Greetz brand. It allows shoppers to personalise cards online and works with a range of gifting partners, including Virgin Wines and Cath Kidston, to offer a one-stop gift shop.

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