Morrisons is improving its self-checkout customer experience by adding Evercheck technology, which uses gentle on-screen prompts to allow shoppers to easily correct any missed items themselves.
Evercheck is the brainchild of Everseen, a global leader in Vision AI solutions for the retail industry, in a long-term strategic partnership, which will deploy the solution across 200 Morrisons stores in the initial rollout phase.
Roughly eight in 10 sales in British supermarkets pass through self-checkout terminals, according to The Grocer – but despite this takeup, one third of consumers say self-checkout feels like doing work for the retailer. Customers also struggle with friction at checkout, with glitches like scale inaccuracies or barcode misreadings requiring staff intervention and potentially leading to basket abandonment.
Delivering a seamless experience
Morrisons says self-service checkouts have become increasingly popular with its customers, and the partnership with Evercheck aims to reduce checkout friction. Francesca Bezoari, store support office director at Morrisons, said that the partnership will enable Morrisons to provide “the fast and seamless checkout experience our customers want.”
Joe White, CEO of Everseen, added: “Morrisons recognise that the best AI solutions deliver measurable results without compromising the customer experience. Our Vision AI platform enables Morrisons to improve its satisfaction scores, proving that operational performance and customer service aren’t competing priorities.”
The rollout signals a shift towards more intelligent self-checkouts, where AI works quietly in the background to help customers stay moving and reduce the need for staff intervention.
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