In an exclusive interview with Internet Retailing, Alex Maw, head of brand & marketing at Moss Bros, explained that the suit retailer will start looking beyond its peak period for rental growth.
“Hire is really big for us for Spring, Summer, as you can imagine. Our hire business peaks at the beginning of March and right through to the end of July.
“But it is on the roadmap over the next few months to actually have a look at how we can shift our proposition there,” she explained.
“There’s no reason why you can’t hire on an ongoing basis,” she added.
Maw also highlighted the retailers subscription offering, Moss Box, which enables customers to select favourite items with free delivery on a monthly retainer of £65. Shoppers then return items to swap for new looks, again for free, with unlimited swaps available. If shoppers like a particular item, they can purchase for up to 50% off retail price.
She stressed that growing both their rental business outside the peak months and looking again at their subscription proposition is part of their “interesting sustainability conversation”.
Earlier this year Moss, which is dropping the ‘Bros’ from its website, revealed it is also expanding onto other digital marketplaces, following a 63% increase in turnover.
In its full-year results, the omnichannel retailer reported a rise in revenues to £151.6mn, compared with £93.1mn in the same period last year.
EBITDA soared by 112% to £36mn, from £17mn last year, thanks to a “significant” rise in casual wear.
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