Marks and Spencer (M&S) has launched its partnership with Ebay and Oxfam to sell second-hand school uniforms.
The scheme is part of the retailer’s “shwopping” partnership with the anti-poverty charity, allowing shoppers to buy good quality ‘pre-loved’ uniforms amid the ongoing cost-of-living crisis.
As a result, the high street retailer has introduced dedicated “shwopping” boxes in 200 sites for customers to donate any item of school clothing, including those with school badges and from any retailer.
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The second-hand uniform will then be sold through Ebay’s pre-loved uniform shop and Oxfam stores, with all profits going to charity.
“Every parent should be able to have access to a school uniform for their child at any age which is good quality and fit for purpose,” Ebay head of pre-loved fashion Lucy Peacock said.
“The cost-of-living crisis has created greater education poverty and an ever-increasing need for school uniforms. Together with M&S and Oxfam, we are proud to be able to pilot an ecommerce solution to help parents get access to pre-loved school uniforms across all corners of the UK.”
M&S Kidswear director Alexandra Dimitriu: “At M&S, our clothing is too good to waste. Made with care and with innovative design features, our school uniform is super durable to ensure whatever your kids get up to on the playground, it can last the test of time.
“We know our customers frequently hand down our school uniform to friends and family and this season, we’re encouraging them to drop school uniforms which they no longer need into one of our new Shwopping boxes where it will be resold in Oxfam shops and through our exciting pilot shop with Ebay.
“It’s one of the many ways we’re trying to make our best-in-class school uniform accessible to all families, however, and whenever they choose to shop.”
