Online fashion retailer my-wardrobe.com has reported a 93% sales lift in its latest financial year.
The company, which aims to offer customers ‘accessible luxury’, saw like-for-like sales rise to £8.3m in the 12 months to March 2009, from £4.3m the previous year. At the same time traffic has risen by 110% to 4.2m visitors from 2.0m visitors at the same time the previous year.
Highlights of the year included sell-out celebrity-designed collections from Nicole Richie and Erin Wasson, and winning the Best Customer Experience award at the Drapers 2010 E-Tail awards.
The news comes as my-wardrobe.com, founded in 2006, celebrates its fourth birthday. my-wardrobe.com stocks men’s and women’s clothing, including brands such as Mulberry, Paul Smith, Vivienne Westwood, Anya Hindmarch and 3.1 Phillip Lim.
Founder and editor Sarah Curran said: “The last 12 months have seen a substantial growth of the business, with menswear delivering solid results in the first year of trading.
“We feel extremely confident about the year ahead and our focus continues to be strengthening the already impressive brand and product mix, while increasing the marketing focus on key international markets.”
Our view: There’s been a lot of talk about the willingness for consumers to shop for luxury online, even as they tighten their belts in the high street. There’s evidently some evidence for that trend in this set of results.
