Naked Wines introduces text for wine service

This is an archived article - we have removed images and other assets but have left the text unchanged for your reference

Naked Wines customers can now submit their wine orders via text message in a pilot programme being run in the UK. The move is part of a company drive to develop new and smarter ways for its 150,000 customers to buy their wine and is thought to be the first of its kind in the wine industry.

Naked Wines UK managing director, Eamon FitzGerald, said: “Initial uptake has been very encouraging and it’s easy to see this service being particularly useful for busy customers who don’t have time or access to the website. Now these customers are only ever a text away from ordering a case of delicious wines.”

If the UK trial is successful the free service will also be adopted in Naked’s US and Australian operations.

The initiative comes soon after the online retailer introduced click and collect ordering, with collection at branches of its new parent company, Majestic Wine .

“Access to Naked’s digital marketing skills was a clear benefit for Majestic following the acquisition, and the launch of Text for Wine is a fantastic demonstration of these skills in action,” said

Rowan Gormley (pictured), chief executive of Majestic.

“The fact that the idea came from an employee is testament to Naked’s strong entrepreneurial culture, which we are working on bringing across to Majestic.”

Read More

Customers must be engaged – but how?
Operations and Logistics
17 Mar 2023
Managing returns is fast becoming a priority for retailers
Operations and Logistics
17 Jan 2023

You may also like

Register for Newsletter

Created with Sketch.

Receive 3 newsletters per week

Created with Sketch.

Gain access to all Top500 research

Created with Sketch.

Personalise your experience on