Brands using the Nectar360 ecommerce platform will now be able to create custom pages for sainsburys.co.uk, as the supermarket’s retail media offering launches Branded Shops.
Co-developed by Nectar360 and retail marketing service CitrusAd, Branded Shops is designed to create a “shop-in-a-shop” experience. It gives consumers access to all of a brand’s products in one location. Each custom shop can feature up to 100 products per page, with the aim of increasing brand engagement and encouraging purchases that drive incremental sales.
“We are constantly looking at ways to deliver an easier, quicker and more intuitive experience on the platform, our self-serve model puts the power in the hands of clients, this is an important step forward,” explained Alice Anson, director of digital media at Nectar360.
“This is not just a first for us, but in the retail sector as a whole, so we’re very excited to see how our clients respond.”
Branded Shops provides brands with pre-designed templates that are described as easy to use; self-serve capabilities that allow brands to design and manage their pages through a intuitive user interface; and reporting that provides insight into in-flight impressions, add-to-cart metrics and more.
Nectar360 now serves over 870 clients directly, and has built partnerships with the key agency groups. Sainsbury’s forecasts an incremental £100mn of Nectar360 profit contribution over the next three years (previous guidance was £90mn over the four years to March 2026).
Retail media networks, such as Sainsbury’s Nectar360, are the focus of a brand new event coming to London on 11 June 2024.
MediaX explores the experiences of well-established retailers in this space to new entrants and the agencies who are helping make things tick.
The full agenda for the latest RetailX event MediaX is coming soon, but the key themes can be seen here.
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