Bringing a much needed whiff of ‘naughty’ to m-retailing, luxury lingerie e-tailer Figleaves.com has launched a free iPhone fashion app that allows customers to browse and buy slinky lingerie, nightwear, loungewear and men’s underwear from any location in the world.
The app, built by No Need For Mirrors, allows customers to view every collection featured on the website with the same security expected on the website. The product pages include multiple views of the product and searches can be made by brand, product type, colour and price. A ‘New In’ feature means app users are just a click away from the latest products. The checkout is a simple hassle free process, with registered users of the figleaves website able to user their current login details to make the process even easier.
“Our customers are keen users of mobile devices and the free figleaves.com fashion app was developed with them in mind, based upon their needs and feedback,” says Julien Shirley, Head of Digital Marketing figleaves.com. “Fast, slick and easy access to the site combines with latest product information and news updates, creating an interactive experience beyond transactional.”
As at figleaves.com, users of the app can scroll through the latest edition of Style Leaves magazine for product and style inspiration and receive up to date product news and launches through the weekly newsletters. The app provides customers with exclusive special offers all at their fingertips.
