To promote the release of dystopian thriller Squid Game 2, Just Eat UK and Netflix have teamed up for a Korean-inspired menu and motion tracking game replicating the streaming sensation.
From Boxing Day, fans of the hit TV show can order the bespoke Korean-inspired menu, available exclusively on the Just Eat app from over 90 locations. Just Eat said “it’s the perfect way to elevate your viewing experience while indulging in reimagined classics crafted for the ultimate binge session”.
The collaboration has also created an interactive game on the Just Eat app. Consumers will be invited to play EliminATE, “a thrilling Squid Game-inspired challenge”. Using motion tracking and facial detection, the game dares players to survive their meal without getting caught under Young-hee’s watch. One winner could walk away with £10,000.
Andrew Cocker, marketing director UK&I, Just Eat, said: “We’re excited to partner with Netflix for one of the most hotly anticipated launches of the year, Squid Game 2.
“Our teams have worked closely together, to ensure the magic of the Squid Game IP, comes to life in an authentic way for our customers, partners, couriers and brand. We’re particularly excited to launch a brand new culinary experience that allows fans to ‘level up’ up their connection with the series.”
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