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New ecommerce website for Farrow & Ball

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Wallpaper and paint manufacturer Farrow & Ball has a new ecommerce website.

Visitors can now buy paints, wallpaper and books through the site, at The site, developed by BT Fresca, also offers customer advice, from how much paint to use to what kind of products, as well as a gallery of images for inspiration. By clicking on an image, shoppers can find out which paints were used. Meanwhile a guide to store locations points customers towards their nearest showrooms and stockists.

Farrow & Ball products are sold in more than 60 countries and the site can also handle multiple currencies and a range of delivery options. Deliveries can be made to 24 other countries, including Canada, the United States, and 22 European countries. Product availability varies by region, and it was important that the site be compatible with the existing supply chain and other software.

Sarah Cole, director at Farrow & Ball, said it was important that the solution meet the business’ “complex and diverse requirements over the markets in which we operate”. “BT Fresca’s capability and experience in online commerce has helped us take the next step in developing our online representation globally,” she said.

Sarah Hughes, joint managing director at BT Fresca, the specialist ecommerce arm of BT, said: “Farrow & Ball has some exacting needs in order to serve its customers. Customers need a great deal of information when it comes to selecting decorating materials and different markets can have extremely diverse tastes and requirements.”

Picture: Farrow & Ball: Paint: Babouche® No.223 Estate Emulsion priced £26.50 for 2.5L and £48 for 5L. Wallpaper: Melrose BP 1428 priced £62 per 10m roll

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