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New platform from Hydra leverages three sets of marketing data

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Hydra, a provider of Software-as-a-Service (SaaS) marketing technology, has launched the One platform which aims to leverage the combined data derived from Natural Search, Paid Search and Social Media. The platform aims to cut out the cost and complexity of collating and using all three types of data.

With Hydra’s One platform digital marketers should be able to strategically monitor, report and participate in the conversation that customers are having about their brand online – be that in social networks or on search engines.

The One platform aggregates this information and proactively suggests ways businesses can reach out to customers in a language they wish to use and on whichever channels consumers are active on.

“Companies have multiple people, doing multiple tasks, in different ways, across the same set of words, all with the same goal of acquiring customers and engaging them in the language they use,” says Martyn Jobber, Hydra chief executive officer. “The One Platform brings synergy to currently fragmented work streams. We have listened to digital marketers’ needs and the One platform is our response. It is unique to the market and has specifically been developed and tailored to address and solve the pain points they have told us they routinely face.”

Hydra carried out a survey of over 300 UK-based digital marketers, in which a third of respondents said less than 50% of their needs are being met by their current toolset. 55% of respondents said they do not know what words or expressions being used in the market are worth spending time and money on. 70% indicated if they had more time, they would review the keywords and phrases in their campaigns far more regularly than they currently do.

Jobber said: “We’re excited to present The One platform and have every confidence it will bring opportunity and value to our customers, as it was designed based on their needs.”

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