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New tool helps businesses understand impact of COVID-19 on their website in under 30 seconds

New tool

A new tool has been built to help businesses affected by the Coronavirus crisis understand the impact the pandemic has had on their website.

Developed by performance marketing agency, Journey Further, the automated report enables businesses with a Google Analytics account to quickly understand shifts in customer behaviour since the start of the outbreak.

Built using Google Data Studio, the report allows brands to quickly view a number of useful metrics, including number of website users, what devices customers are using, how long people are spending on site, age and gender of users, as well as changes in revenue and transactions.

Commenting on the new tool, which is available for businesses based in the UK, Germany and USA, Dan Peden, Strategy Director at Journey Further, says: “With much of the world in lockdown, people are spending more time than ever online, and with so much uncertainty, it’s imperative that businesses understand the shift in behaviour for their users, and change their strategy accordingly. We want to provide businesses impacted by the pandemic with clarity at speed, so we created a tool that allows any brand, big or small, to quickly view the impact that Covid-19 is having on their website. We hope brands find this genuinely useful and think it could provide key information for many brands trying to navigate these turbulent times.”

Try using the tool here

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