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New websites for Jaeger ahead of international push

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Jaeger has launched new websites in the UK, Europe and US as it looks to drive multichannel and international growth.

The upmarket fashion retailer hired eCommera to provide its recently-launched UK, EU and US ecommerce websites in time for Christmas. More international sites will be added next year.

“The new online site provides us with a springboard for growth and international expansion,” said Stewart Binnie, chief executive of Jaeger.

Jaeger signed up to use eCommera’s solutions, including an ecommerce trading platform, a mobile app and browser, for five years. The eCommera Commerce Platform integrates products including Datacash and Demandware. Jaeger will also use eCommera’s online data analytics tool, Intelligent Trader.

Andrew McGregor, chief executive at eCommera, said: “Jaeger has a clear business plan to utilise the ever growing multichannel market, coupled with international expansion and we look forward to working with them to achieve their goals. We are excited to have such a renowned brand as an advocate for our vision for integrated, analytics-driven commerce.”

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