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Not just retailers: how brands and social media businesses are developing their ecommerce strategies

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In today’s Internet Retailing newsletter, it’s not only retailers that are developing ecommerce strategies. For while we report on how traders from Matalan to are taking forward their plans for selling online and across channels, we also have news of Unilever as it teams up with Alibaba to sell more online in China, and of how social media companies from Facebook to YouTube are working out how they can make the most of online selling as well.

We have a great interview for you today. Tying in with our recent IRUK 500 research on mobile and cross-channel, senior researcher Martin Shaw interviews Sarah Baillie of House of Fraser on the department store’s mobile strategy. Today we also have our regular preview of IRC 2015, this week focusing on Stream 3: The Order.

Our guest comment comes from Amol Sarwate of Qualys, who considers how retailers can best guard against security breaches.

Our webinars

Click to visit the Internet Retailing webinars page to catch up on any that you may have missed.

The Internet Retailing Awards

The Internet Retailing Retailing Awards will be held on September 24 at the Mandarin Oriental, London. Nominations are now open – click here to nominate your own company or one whose work you admire, and tickets are now available to buy.

The Internet Retailing Conference

This week we have new speakers to unveil for the tenth annual Internet Retailing Conference, to be held in the Novotel Hammersmith, London, hotel on October 14. Patrick Bousquet-Chavanne, member of the board and executive director – marketing & International at Marks and Spencer will be a keynote speaker. Also joining the line up are David Lindsay, senior vice president – technology at and Aaron Chatterley, founder of Feelunique. Find out more about the line-up and about details including how to buy tickets on the Internet Retailing Conference website.

Our research reports

Our research editors research and produce regular reports on pertinent ecommerce issues. The latest, on Conversion Rate Optimisation, comes from Liz Morrell who explains here why this is a must-read report. Click on the links too to download your free copies of the Seasonal Commerce Report and Customer Experience Report.

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