Interview – Sarah Baillie, House of Fraser on Mobile Apps and strategy

We were pleased to be able to chat with Sarah Baillie of House of Fraser about their approach to mobile web and apps, their strategy and the performance results they’d found.

Introduced by our Senior Researcher, Martin Shaw, we reference House of Fraser’s performance in the IRUK Top500 for 2015 (where they rank as one of our Elite retailers).

This video has been produced in association with our knowledge partner Poq and we’ll be releasing further interviews on mobile and performance as part of this dimension report.

Latest Videos

[Slide decks] Ecommerce world review_2023_ Who are the USA Growth2000 - USA Growth 2022 ir
Video Channel
30 Mar 2023
[Slide decks] Ecommerce world review_2023_ The Nordics Fashion Report 2023 - nordics fashion report 2023 ir
Video Channel
30 Mar 2023
[Slide decks] Ecommerce world review_2023_ Analysing Health and Beauty Marketplaces - H&B marketplaces 2023 ir
Video Channel
30 Mar 2023
[Slide decks] Ecommerce world review_2023_ DeliveryX Warehousing Report 2023 Launch ir
Video Channel
30 Mar 2023

You may also like

Retail experts share their observations and opinions on retail news and analysis.

Register for Newsletter

Created with Sketch.

Receive 3 newsletters per week

Created with Sketch.

Gain access to all Top500 research

Created with Sketch.

Personalise your experience on IR.net