Leading high street fashion brand Oasis is the latest fashion retailer to roll out a mobile commerce app that puts engagement at its core.
Build in partnership with Red Ant , the fully transactional app will be feature rich, with wish lists synced to customer online profiles, integrated social content, ‘get the look’ shoppable pages, product ratings and reviews, a booking system for personal styling appointments, barcode scanner, and favourite store stock checks.
Oasis’ mobile commerce strategy demonstrates the brand’s commitment to delivering a modern user experience connected across devices and brand channels and coupled with contemporary design.
Oasis’ Director of Digital Briony Garbett explains: “Oasis aims to consistently deliver a complete shopping experience that always put our customers first. By partnering with Red Ant, Oasis is investing in omni-channel innovation and growth, while also responding to our customers’ ever-evolving mobile shopping needs and demands. We are confident that our innovative new mobile app will deliver a fully enhanced customer experience and bring even more happiness to the high street.”
The move comes hot on the heels of Missguided’s recent launch of an app that was not only transactional, but also seeks to engage the shopper, in its case using a Tinder like swipe to like functionality. Both Oasis and Missguided are early adopters of the idea that experience and personalisation are the key tropes of a good omni-channel strategy.
Red Ant CEO Dan Mortimer adds: “Oasis has a very clear view of the kind of service it wants to offer its customers. RedConnect, our retail innovation platform, gives us the opportunity to develop something which has the ability to go beyond traditional app functionality to orchestrate customer experiences across multiple touchpoints, ultimately offering them a truly connected path to purchase.”
