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Ocado offers customers pre-loaded shopping baskets

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Ocado has introduced a new service that cuts down the time it takes for regular shoppers to complete their order, the Grocer reports:

Shopping for groceries online is often touted as the ideal option for people with no time to go to the shops. But now Ocado has launched a new service for people who don’t even want to spend time choosing their own products.

Instant Order will compile a full basket of goods, based on the kind of products bought before. Customers can then buy the whole lot, tweak the basket, or start from scratch. “We want to make shopping with us as quick and easy as possible,” said Jason Gissing, co-founder of Ocado.

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