British designer Olivia Rubin, known for her joyful designs in signature colours, has teamed up with payment provider Klarna to add payments to her website and to bring sustainable tuk tuks, tote bags and more to London Fashion Week next between 14 and 17 February.
Klarna, meanwhile, gains from the deal by adding a dash of colour its brand, taking it away from the traditional ‘bankish blue’.
To celebrate the partnership and London Fashion Week, Klarna will host an exclusive Klarna x Olivia Rubin pop-up salon at the TOWNHOUSE, Fitzrovia from Friday 14th-Monday 17th February. Guests of the salon will be treated to complimentary manicures, with the added option of an exclusive nail design created by Olivia Rubin and inspired by Olivia’s pastel palette.
During London Fashion Week, Klarna x Olivia Rubin Tuk Tuks will roam central London, sustainably chauffeuring London Fashion Week goers between shows and the salon. Those lucky enough to hail a free ride will receive a limited edition Klarna x Olivia Rubin tote bag, an exclusive design that reflects Olivia’s signature rainbow stripe.
Commenting on the collaboration Olivia Rubin says: “I am super excited to team up with Klarna for London Fashion Week in February. Having recently launched Klarna on our website it is going to be a great way to commence our partnership and introduce some rainbow happiness into all the attendees this season.”
Laurel Wolfe, VP Marketing at Klarna adds: “We are delighted to welcome Olivia to the Klarna family and collaborate on such an exciting array of activations for London Fashion Week. Like us, Olivia believes everything is better with a splash of colour. Our recent partnership will help customers invest in the cost of a statement purchase over three monthly payments making LFW more accessible for everyone.”
