Commentators could be forgiven for believing that cold weather in March would hit online sales in general and clothing sales in particular. But it seems that neither suffered lasting damage from the freezing spell, with double digit growth reported for both today. Find out more in our newsletter stories below, where today we also report on forecasts of a changing high street.
We also report on WorldPay and Intershop, Thomson Lakes and Mountains and hear from Integralis on how far consumers will trust retailers with their financial details. Read the stories below to find out more.
Webinars
We have some upcoming webinars to tell you about. Take part by registering for the free events on our webinar page.
On April 18, at 11am, we’re joined by Will Cook, VP of multichannel at HP Autonomy and Andrew Mackie ecommerce Manager at BGL Group, for a session on Marketing Optimisation for Online Retailers. The focus in the session will about what marketing optimisation can do for retailers, helping to personalise the customer experience and boost performance against key KPIs. Find out more here.
Our last webinar of the month is on April 30, Stibo Systems and Bazaarvoice join forces for a webinar on Staying relevant: creating a personal shopping experience that drives sales. In the 11am webinar, speakers Aurelien Dubot, product marketing manager EMEA at Bazaarvoice, and Simon Walker, director, ecommerce innovation, Stibo Systems, will discuss why it’s so important that retailers focus on their customers as they create shopping experiences that reflect both shoppers’ feedback and needs. They’ll be considering how to harness and learn from social data. To find out more about the webinar and to register for free, click here.
Then on May 2, we’re hosting a webinar in association with QuBit. The event, to be held at 2pm, will look at Website Personalisation – the best way to boost your conversion rates. Presenters Graham Cooke, chief executive of QuBit, and Nick Smyth, senior business development manager at QuBit, will show participants what personalisation can now achieve in matching unique variations of a site to different groups of people, whether through content, product information, offers or promotional messages, to drive significant uplifts to conversion. Find out more about the event here, where you can also register.
On May 9 at 4pm we’ll be hearing from Clicktale, in Featuring brilliant web optimisation: Learn how magazine.co.uk increased subscriptions by 28%. Vassilis Tourtouropoulos, senior conversion optimisation manager, Jellyfish Publishing, Carola York, managing director, Jellyfish Publishing, and Jonny Steel, director of business development, ClickTale will be our speakers for the event, in which they’ll sharing insights into how in-page analytics can be used to generate powerful insights that drive revenue and conversion – and they have some surprising findings. Find out more and register here.
Jumpstart events
Internet Retailing’s signature JumpStart events offer a chance for retailers to get quickly up to speed on the latest developments in a given area, hearing directly from expert suppliers and identifying and presenting the key questions retailers need to ask when procuring their own systems. Each full-morning event is held in Tower 42, 25 Old Broad Street, London and you can register to attend here.
On May 8, the JumpStart focus is on Ecommerce Platforms, with an event that will look at the development of ecommerce platforms, the new technologies which they can now include and the new ways in which they’re being delivered, from owned to software-as-a-service. Find out more and register to attend here.
Multichannel performance marketing is the subject for May 15’s event. From the outset, digital marketing has been focused on performance: whether PPC and affiliates, or vouchers and promotions. The focus of this session is to draw together the various disciplines within marketing and consider not only the individual performance characteristics, but importantly the multichannel view of customer profitability. Find out more and register to attend here.
On May 29, International and cross border trade is under examination. UK companies are seeing significant growth from trading internationally (outside the EU) and cross border (within the EU) and it’s never been easier to extend your online trading. Presenters at the Jumpstart will highlight the areas of concern, the pitfalls to avoid, as well as new opportunities in an event that will feature leading vendors in areas from multilingual to localisation, from payments to local customs and from logistics to usability.Find out more and register to attend here.
Cross-channel is the subject for the JumpStart event of June 5, where the focus will be on the customer, how they use as many touch points and channels as we’re willing and able to offer and how we combine behavioural data with service values, technology, people and process to deliver for them. Delegates will take away ideas, examples and case studies to extend selling activities beyond the web interface. Find out more and register to attend here.
The customer experience is in focus for the event of June 19, when we’ll be looking at how to provide an enhanced customer experience, not only optimising each channel but also considering how to bridge the experience over time and across channels. Topics will include interaction design, service planning, testing and customer service, delivery and logistics, and extend to how best practice analytics and behavioural tracking can help us towards that elusive ‘single view of the customer’ in order to sell more effectively. Find out more and register to attend here.
Today’s stories
Online sales defy snow and ice to grow by 16% in March
Role of the high street shop set to change in the year ahead
Eight million Britons now ‘home webtailers’
Intershop adds WorldPay payments capability to its ecommerce platform
Consumers suspicious of retailers’ ability to secure their payment data
Thomson Lakes and Mountains launches first online marketing campaign
