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Online sales slow amid World Cup and heatwave

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In today’s InternetRetailing newsletter, we report on how warm weather and the World Cup appear to have combined to slow the growth of online shopping. While alcohol and electrical sales might be relied on during a major sporting event, figures from the IMRG suggest that beer sales were particularly hard hit when England failed to progress through the competition. Both the IMRG figures and those from the BRC today suggest growth was distinctly lacklustre during June as a whole. This seems to confirm a pattern we’ve seen in previous heatwaves – it seems that warm weather, sporting events and online shopping simply don’t mix. Retailers will no doubt be keeping a firm eye on the weather forecast for the rest of the summer. And even as the sun continues to shine, the bells of Christmas (and cash registers?) are beckoning, join us for our ‘Christmas in July’ breakfast briefing on 23 July where we share the latest research on the festive shopper and discuss how best to make them merry.

Today we also bring you a report from Hammerson and Conlumino that suggests technology slows down, rather than speeds up the purchasing process, news of Morrisons’ move to sell off Kiddicare, and the latest from FatFace and Sports Direct.

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