Couponstar, the digital discount voucher specialist, has launched a new suite of solutions enabling brands to offer customers coupons through social networks Twitter and Facebook.
The service will allow retailers and FMCG brands to issue secure printable coupons on social networks, with the added guarantee that the offers will not be distributed by third parties. The service, called ‘Social Bricks’, has the advantage of being easily integrated into etailers’ existing social media activities.
Oliver Felstead, sales and marketing director at Couponstar said: “We’ve seen a rise in brands setting up Fan Pages to engage with consumers through Facebook. With one in four consumers stating that coupons are the primary reason to become fans of FMCG brands on Facebook [according to Chadwick Martin Bailey], the attraction for brands is obvious.”
A “leading drinks brand” has already used Social Bricks as an alternative to issuing product samples and a “major confectionery brand” has also used Couponstar to run a daily free product giveaway through Facebook.
Couponstar’s current clients include Procter & Gamble, Iceland, Spar, Nestle, Kraft, Mars and the Co-operative Group.
Research by Moneysupermarket.com last year found that the stigma of using discount coupons has reduced, and that 60% of consumers now regularly use the promotional vouchers in shops, restaurants and when buying online.
