Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Historic fly fishing company moves into ecommerce

Linked InTwitterFacebookeCard

A fly fishing company dating back to 1872 now boasts its own ecommerce website.

Hardy’s, well-known for its fishing tackle products, has integrated the Shopatron ecommerce capabilities and shopping cart into its online store, allowing UK customers to buy fly fishing equipment through the equipment maker’s network of partner shops.

“The internet is important for customers looking for information and increasingly for buying products,” said Ken Brewster, Hardy’s sales and marketing director. “We want to help our customers find the information they want to know and then, if they so wish, buy items online quickly and securely. We also want to support our network of Hardy dealers. This system does exactly that by using the retailers to fulfill the orders.”

Hardy products that are available for online purchase include fly rods, reels, accessories and clothing. The company joins more than 20 fishing brands on Shopatron, a network with 250 sporting goods brands who work with more than 5,000 sporting goods retailers to fulfill orders placed online.

In the first quarter of 2011, those sporting goods stores on the Shopatron Exchange saw same-store sales growth of 44% over the previous year.

Established in 1872, Hardy is one of the world's most famous fishing tackle manufacturers. It is based in Alnwick, Northumberland, where it designs designs and produces a range of tackle, from modern performance rods and reels to more classically designed and built products that are distributed all over the world.

Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter