Mobile Fun has launched a website for the US market in response to growing orders from beyond Europe.
Mobile Fun US, is the seventh site for the mobile accessories retailer, which also has UK, French, German, Spanish, Dutch and Italian outlets, and its first outside Europe.
Richard Moore, Mobile Fun’s head of international (pictured), said: “Mobile Fun has a proven track record in successfully replicating its UK model in international territories so the US, being the biggest consumer and online retail market, was the logical next step. The US represents a great opportunity for us, putting us in a market that is larger than all of our current markets combined.”
The new site will be managed from a US office by Blake Scott, who joins from Mishka NYC. Scott is responsible for local content, marketing and customer service, while also establishing the proposition in the US market.
Mobile Fun says it also has “aggressive expansion plans” for more offices, websites and teams outside Europe. Moore said: “With international sales already delivering over 30 per cent of Mobile Fun’s total orders, our US launch is just one of a number of new websites we have planned over the next 12 months.
“Following our profitable launches in Spain, The Netherlands and Italy over the last year, we are currently setting up an office on the US East Coast and recruiting an on-the-ground team. We are also planning to launch in Australia, Canada, India, Brazil and Ireland, to name just a few countries.”
As well as operating seven in-country websites, Mobile Fun also delivers its range of more than 7,000 mobile accessories and mobile downloads to more than 50 countries worldwide.