Shoppers will be able to go online to order clothes to wear on countryside breaks before they head off and then pick them up when they get there, following a new partnership between Joules and Center Parcs.
Joules is to open six shops – one in each of the Center Parcs UK villages – one in each – with the first opening at Woburn Forest when non-essential retail reopens, on April 12. Each will offer a click and collect service, for products stocked in the shops – each designed to be the most relevant for men, women and children.
Shops will stock the most relevant clothing for men, women and children on UK staycations, including gilets, jumpers and items from Joules’ Right as Rain collection. The shops will also have experiential areas to host experiential activities – once social distancing guidelines are relaxed – including a tree den installation at Woburn Forest, and arts and crafts tables in-store as well as family workshops.
Nick Joules, chief executive of Joules, says: “The partnership between two outdoor loving, family-focused lifestyle brands has significant potential and supports Joules’ long-term strategy to develop its brand presence in line with its customers’ evolving lifestyles and increase its customer base.”
Martin Dalby, chief executive of Center Parcs, says: “I know the shops will be popular once open across our villages. Joules celebrates families spending time outdoors just like we do, so the similarity in our brands and the level of quality we both deliver mean they are a perfect fit.”
Joules, ranked Top 150 in RXUK Top500 research, sells to 1.5m active customers online, through more than 120 UK shops, at country shows and events, and via third-party relationships with wholesalers, concessions, and online marketplaces.