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Papaya introduces EV marketplace for greener deliveries


Papaya Technologies has launched the industry’s first marketplace dedicated to sourcing electric vehicles and service providers for commercial fleets, to help limit last mile delivery emissions.

Offering a range of vehicles – from cargo bikes to e-vans – as well as services, including maintenance and subscription-based EV suppliers, the marketplace is designed to be a one-stop-shop providing “a truly holistic view of the market”. It is designed to enable companies to discover new sustainable vehicles and partners, compare offerings and make informed decisions on how to best electrify their fleets.

With cities and governments doubling down on their net-zero policies fleet managers are under pressure to electrify their fleets before 2030, according to Papaya. However current emissions are going in the opposite direction. Studies have shown last mile delivery emissions are on track to increase by over 30% in the top 100 cities globally, reaching 25 million tons of CO2 emitted annually by 2030.

Yet, in 2022 it was estimated that cargo bikes could replace around 51% of all motorised freight trips in European cities.

Santi Ureta, co-founder of Papaya, commented: “I experienced first-hand the challenges of electrifying and managing a fleet and it was a really painful experience. That’s why I wanted to build a simple platform to help others throughout the whole process.

“With the marketplace, Papaya is becoming a real ecosystem. Fleet managers and service providers can easily plug in and interact with each other. They source and manage fleets from a single platform and they can achieve all their operational and decarbonisation objectives faster.”

Papaya added its newly launched marketplace complements its existing vehicle management platform, creating a comprehensive ecosystem that aims to accelerate the adoption of EVs. This multi-sided platform serves as a centralised hub, connecting fleets and service providers, enabling operators to optimise costs, collaborate with multiple suppliers, mitigate supply chain risks, and expand operations on a geographical and operational scale.

Since Papaya’s launch, it has worked with GoPuff, Foodora and Zedify. Papaya is live in multiple countries including the UK, Spain, France and Germany, and plans to continue expanding across every major European country.

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