Voice and mobile payments driving rise of ‘in-car commerce’

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Voice commerce combined with advancing mobile payment technologies is set to see shopping from behind the wheel become a $86 billion industry by 2025, researchers predict.

A study by Juniper Research has found that the value of in-vehicle payments – where a payment is made via embedded vehicle systems – will reach $86 billion in 2025, up from just $543 million in 2020.

The research also found that voice commerce will be a major supporting factor in the in-vehicle payments market. The increasing integration of voice assistants within the vehicle’s systems, not just via smartphone mirroring, will enable drivers to make eCommerce purchases from behind the wheel in a seamless way.

This will drive other in-vehicle payments, including eCommerce, food and drinks to over $11 billion in 2025, from just $12 million in 2020.

In-vehicle payments automate and simplify several existing payment processes via the vehicle’s onboard systems; providing increased convenience for drivers. This dramatic growth will be driven by increased partnerships which are improving the availability of services, particularly in the fuel and smart parking segments.

The study – In-vehicle Payments: Adoption, Vendor Positioning & Market Forecasts 2020-2025 – suggests that fuel and electric vehicle charging payments will be the leading area for in-vehicle payments adoption, accounting for 77% of payments by value in 2025.

This will be largely due to the high number of anticipated future partnerships in this area, as well as the ease of migrating existing mobile payment solutions into in-vehicle systems.

Research co-author Nick Maynard notes: “Fuel and charging can be the compelling use case that accelerates the adoption of in-vehicle payments, but to achieve this, industry participants must focus on building collaborative frameworks that boost integration and improve availability.”

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