French car maker Peugeot is to launch a mobile advertising campaign in conjunction with OMDUK, Peugeot’s media agency, that consists of a new expandable format for mobile, composed of three clickable sections promoting the 107, 207 and 308 models of the car.
Upon clicking on one of the three car models, mobile users will be directed through to a dedicated microsite where they will be able to find more information on the car, locate their nearest dealer, book a test drive and request a brochure.
Charged with designing and building the banner advert and the three individual microsites, tech company YOC has created an expandable advertising format akin to that offered already by 4th Screen Advertising.
Accessible on the iPhone, Android handsets, BlackBerry devices and other smartphones, the Peugeot banner ad will be promoted across the YOC network, which receives more than 600 million monthly page impressions and reaches more than 35 million unique mobile users.
Jody Bates, Media Manager at Peugeot says: “We have been able to introduce another exciting element to our mobile advertising portfolio and can now provide our customers with detailed information on a range of our models whenever they want it and wherever they are. It’s great to see mobile internet deliver on its promise of being able to offer relevant, timely and valuable information to our customers.”
“Mobile internet is really coming alive and the promise of optimised content is finally here. Once only accessible online, we’ve brought expandable ads to the mobile enabling brands to deliver rich, unique and tailored content,” says Christian Louca, Managing Director of YOC UK. “With our experience in developing and operating more than 400 mobile portals in Europe, we’re a perfect fit for Peugeot to help expand its mobile presence.”
“The very nature of expandable adverts brings mobile internet to life for advertisers. We’ve been championing this format for a long time now and it’s great to see it come to fruition. With expandable adverts, brands can deliver high quality, interactive content; unhampered by format restrictions,” said Alex Newman, Head of Mobile at OMDUK.
