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Pinterest launches beauty AR feature ‘Try on’ in the UK to make lockdown beauty shopping easier

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Pinterest as joined the growing list of retailers turning to AR and video to enhance beauty sales, launching a new AR-powered ‘Try On’ feature to help shoppers choose the right make up.

Searching for lipsticks and lipstick shades continues is highly popular on Pinterest and with a 40% increase in searches for ‘make up routine’, the new ‘Try On’ feature makes searching for the ideal shade is now a whole lot easier.

A simple tap to shop option enables an easy way to buy from beauty favourites including Charlotte Tilbury, MAC, Clinique and Bobbi Brown through to small, independent beauty brands you may be discovering for the first time. 

As consumers look for new ideas and inspiration such as to enhance their everyday video conference look, and with the at-home festive party season coming up, now is the time to up your lipstick-game. But with the UK remaining under lockdown restrictions and shopping for beauty inspiration on the high street increasingly difficult, ‘Try on’ is a simple, easy-to-use and efficient tool that allows consumers to recreate the magical department store make-up counter experience straight from the comfort of their living room. 

As with the launch of Pinterest’s skin tone ranges  earlier this year, the ‘Try on’ feature champions inclusivity on the platform allowing Pinners to select their skin tone to recommend relevant lipstick shades for whichever skin colour that fits best.

The tool is easy to use by simply opening the camera in search and selecting ‘Try on,’ searching for different shades until you find a match that’s personal to you. Pinterest believes in celebrating authenticity, so the AR features don’t augment appearances by adding filters, but simply show the real you and allow consumers to make confident purchase decisions via Pinterest.

Earlier this month, L’Oréal Paris launched a digital make-up line that works on live video using AR tech. The digital make-up tool to enable social media users to try out different looks on Google Duo, Snapchat and Instagram.

Meanwhile, Amazon has been quick to tap into AR, launching an AR furniture overlay offering in its app to push lockdown DIY sales.

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